Social Media:
Get On Board

February 26, 2010

Engaging parents, students, the community and other constituents around our public schools continues to be a challenge. With limited budgets, social media offers a cost-effective way to generate interest, communicate messages from the district and connect with supporters.

Today's effective communicators use the latest social media tools and know how to deploy them in their communication strategy. This workshop will give you a plan, the tools and the know-how to make these new marketing tools work for you and your district.

The goals of this social media workshop are to both introduce you to the vast world of social media and then take you beyond the "now what" phase and have you put social media to work in your district. You'll see what other schools, organizations and non-profits have done to use these low-cost, high-leverage tools of social media for tremendous gain.

Why Should You Attend?
Watch this video: Did You Know? 3.0

Still Not Sure this Workshop is for You?
Read this article: Parents put Facebook to work against school districts. 
 
Who Should Attend?
WSPRA believes that social media is a team effort. It involves policy, technology and information sharing. Social media demands vision and brand management. Districts are encouraged to send a team that includes the school public relations staff, the superintendent, school board members, and IT personnel.

What You Will Need
The intent of this workshop is for you to leave confident about using several social media platforms. In order to do this, you will be asked to complete pre-work prior to attending. In addition, participants are asked to bring a laptop with wireless internet capabilities.

If you will need a laptop, please contact Lori Blakeslee at 920-468-4232 920-468-4232 920-468-4232 or This E-mail address is being protected from spam bots, you need JavaScript enabled to view it .

LOCATION

Kalahari Resort &
Convention Center
1305 Kalahari Drive
Wisconsin Dells
Driving Directions

Room Rates for  
February 25:
$99

Reservation Deadline:
January 26

For more details
see BROCHURE (.PDF) (117.72 KB)

OVERVIEW

7:30 am
Registration and
Continental Breakfast

8:00 am   
Welcome

8:15 am 
Dana Van DenHeuve
- What is social media?
- Social media channels   

10:15 am
Social media channels (continued) 

12:15 pm
Working lunch
   - Your social media program
- Creating your
social media strategy
- Putting it all together

2:45 pm
WASB Director of Policy Services - Nancy Dorman
Worksheet
WSPRA Use of Social Media Policy Issues [ppt 678KB]
3:30 pm
Final Q&A

3:45 pm
Wrap up
 
WSPRA Cancellation Policy