What is a School PR Program?

According to the National School Public Relations Association, an educational public relations program

• is a planned and systematic management function
• helps improve the programs and services of an educational organization
• relies on a comprehensive two-way communications process
• involves both internal and external publics
• has a goal of stimulating a better understanding of the role, objectives, accomplishments and needs of the organization
• assists in interpreting public attitudes
• identifies and helps shape policies and procedures in the public interest
• carries on involvement and information activities which earn public understanding and support.

Source:  National School Public Relations Association