The national news media have been covering the story of the public health emergency declared in relation to the recent outbreak of swine flu. According to the National School Public Relations Association (NSPRA), "while most school communities are not affected at this time, the national awareness and monitoring of the virus provide an opportunity for proactive communication about your district's emergency preparedness plan in the event of school closures."
As the state chapter of NSPRA, the Wisconsin School Public Relations Association (WSPRA) is responsive to district communication needs for all types of issues. The following resources are being provided as districts prepare and deliver their responses to the current communication opportunity.
Facts about H1N1 Flu Virus
When the community is concerned about an issue, facts can help to prevent rumors and even panic. National health organizations have provided fact sheets such as the following that districts can share with their publics:
Communication by Letter
Many districts have taken steps to communicate with their parents through letters sent home. The following links provide sample communications that districts have used. Note the similarities among the letters. In their communication, districts:
acknowledge swine influenza as a national issue
indicate that there are no known swine flu cases in Wisconsin
assure parents that the district is working proactively to provide information
provide information about swine flu and how it is thought to be spread
describe the symptoms of swine flu
offer suggestions for prevention
assure parents that the district has a plan in place to deal with any outbreak
provide a national source of further information
provide a district contact for further questions
Communication by Web Site and Cable Television
When communicating with the public it is critical to use a variety of media.
Has your school district developed a social media communication strategy? Perhaps you have intertwined it with your overall communications plan. But if not, here are a...
11801 W. Silver Spring Drive | Suite 200 | Milwaukee, WI 53225 | Phone: 414-271-9456 | Fax: 414-464-0850 | WSPRA@wamllc.net