To communicate effectively, districts need to know how to reach three types of readers:
30-Second Readers
These readers are the ones who read headlines. Grab their attention there!
3-Minute Readers
These readers catch the headlines, the picture captions, and maybe the first paragraph of articles. What does that tell you about your captions and first paragraphs?
30-Minute Readers
These readers read every word. Be prepared. They may contact you!
