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Getting ready for a media interview involves having specific techniques designed to get your key messages out to the public: - "Flagging? refers to the art of beginning a statement or sentence with certain words, which indicate importance, relevance, and newsworthiness (e.g. ?This is why I think this is important?? or ?This is the most important aspect of this case??) ?Flagged? statements often end up as the quotes in the reporter's story because the interviewee highlighted their importance for the reporter.
- When you bridge, you answer a tough question briefly, then bridge to what YOU want to discuss. Create some possible bridges in your head before the interview. Here's an example: ?I don't know whether the budget will allow us to fund a 9th grade basketball program. What I do know is we are committed to providing students great opportunities to keep fit.
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