Passing a Referendum

The passage of school referenda has become a critical issue in today's school financial climate. The tips to assure a successful referendum are deceivingly simple:

• Know your community
• Know how to reach your citizens (all the groups)
• Begin your campaign early
• Be able to answer questions about the issues of the referendum
• Allow community groups to carry the message
• Use every tool you have available to communicate with your audiences
• Inform; do not advocate