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• Home

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• WSPRA Honors Past President Marnholtz
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• Celebrate Teacher Education Week
• Communicating About Internet Safety
• Don't Let that "Incident" Turn into a "Crisis"
• Education Reform Bills Pass as Session Ends
• Embracing Diversity
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• Member E-Newsletter
• School Funding Reform Proposal Unveiled
• School Safety Study Begins
• Students: Web Sites, Blogs, and Too Much Information
• Tech-Savvy Superintendent Awards
• Wausau's National Summer Learning Day
• Wisconsin Readies "Race to the Top" Application

• Spectrum Awards

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• Membership Recognition
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• The Value of School PR

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• NSPRA

• Communicating During Difficult Negotiations Handbook
• Crisis Communication Tool Kit
• Educational Links
• How to Work with Your Legislators
• Image Builders and Breakers Presentation Information
• NSPRA Code of Ethics
• PR Employment Opportunities
• Tool Kit Testimonials
• What is a Communications Plan?
• What is a School PR Program?
• WSPRAgram

• A Great PR Program
• Assess Your Communication Style
• Build Web Site Redundancy
• Building the Case for Social Media
• Celebrate Successes
• Communication is Two-Way
• Connect with the Community: Use Service Learning
• Count Complaints
• Creating Effective Newsletters
• Crisis Communication - Telephone
• Crisis Communication and Response
• Crisis Communication: Primary Goals
• Dealing with Complaints
• Educating New Board Members
• Encourage Return Visits to Your Web Site
• Holding a Candidate Forum
• How to Get the Job Done
• How to Help New Board Members Succeed
• How You Say It Matters
• Involving the Public - Do's
• Key Components of a Communication Program
• Know Your Readers
• Listening
• Media Interview: Using "Flags" and "Bridges"
• Passing a Referendum
• PowerPoint Distractors
• PowerPoint Success
• Practical Communication Tips: Take Pause and Listen
• Preparing for a Media Interview
• Punch Up Your PR Efforts
• Remembering
• Repetition of 3
• Smile!
• Survival Kit for School Professionals
• Telephone Quiz
• The Media Interview
• Using Photos
• Writing Professional E-mails