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What is a School PR Program?

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What is a School PR Program?

According to the National School Public Relations Association, an educational public relations program

  • is a planned and systematic management function
  • helps improve the programs and services of an educational organization
  • relies on a comprehensive two-way communications process
  • involves both internal and external publics
  • has a goal of stimulating a better understanding of the role, objectives, accomplishments and needs of the organization
  • assists in interpreting public attitudes
  • identifies and helps shape policies and procedures in the public interest
  • carries on involvement and information activities which earn public understanding and support.

Source:  National School Public Relations Association