2021 WSPRA Fall Conference | November 3-5, 2021

Registration is open for the 2021 WSPRA Fall Conference taking place November 3-5, 2021 at the Blue Harbor Resort in Sheboygan. WSPRA offers the best professional development on school communications in the state. As a result, our members become experts in the field. This three-day conference will offer the opportunity to network with school communicators just like you, engage in several break-out sessions taking a deeper dive into the issues that impact us the most and share lessons learned.

Band Logo for Bad MedicineCome for the learning, stay for the fun! We're putting the band back together. Thursday evening, party with your colleagues to 80s rock hits by the Milwaukee band "Bad Medicine." Dress in your best 80s attire for a chance to win prizes! (Entertainment is included with conference registration fee.)

Cost of Attending:

WSPRA Member Fees
$60 Pre-conference
$220 Thursday only
$240 Full-Conference
$450 Two WSPRA members from the same organization
$40 Spectrum Luncheon Only

Non-WSPRA Member Fees
$80 Pre-conference
$348 - Full-Conference
$40 Spectrum Luncheon Only

Cancellation Information: 
A full refund of fees will be made on cancellations received 10 days prior to the start of the convention. Following that date, a 40% administrative fee will be retained. There will be no refund for no-shows or cancellations during the event.

Hotel Information

Don't forget to book your room at the Blue Harbor Resort in Sheboygan!

(920) 452-2900
725 Blue Harbor Dr, Sheboygan, WI 53081
Overnight rate: $82 single/$102 double/$122 Triple/$142 Quad
Make a reservation by 10/13/21
Identify yourself as an attendee with WSPRA 

Learn About Our Pre-Con and Keynote Speakers

Wednesday, November 3

Pre-Conference Session: Community Engagement and Emotionally Charged Issues ($60 for WSPRA Members / $80 for non-members)
Dr. Rhoda Mhiripiri-Reed: Superintendent of Hopkins Public Schools in Minnesota and National School Public Relations Association Vice President at Large for Superintendents of Schools

About Rhoda: Dr. Rhoda Mhiripiri-Reed has served in public education for over two decades. Improving the lives of others has been a driving force throughout her life. After graduating from Yale with a teaching license, she returned to Minnesota to begin her career as an educator. Mhiripiri-Reed taught social studies, later served as an assistant principal, and then as a high school principal for five years. She was soon after admitted into Harvard University's new doctoral program in Education Leadership, which resulted in a doctoral residency with District of Columbia Public Schools, building a principal training program. Before moving back to her home state, Mhiripiri-Reed served as Associate Superintendent in California for three years. Mhiripiri-Reed has served as Hopkins Public Schools' superintendent since 2016. She is also a past NSPRA Superintendent to Watch award winner. 

Thursday, November 4

What Lies Ahead: Creating a Culturally Adaptive Environment for Your District.
Yolanda Stephen, MBA, and APR: National School Public Relations Association Vice President for Diversity Engagement

Yolanda Stephen, MBA and APR, has been telling stories and planning strategic communication for non-profit, for-profit, and public education for 16 years. In her spare time, you can find her blogging at prisking.com, combing through Linkedin or Twitter @noordinaryrose, and cheering on her children from the sidelines of their chosen activity. A graduate of Georgia Southern University and the University of Phoenix, she is also a past NSPRA Front-Runner and Gold Medallion Award winner. 

Friday, November 5 

Leading, Communicating, and Empathising to Maximize Engagement
Ted Neitzke: CESA 6 CEO & Agency Administrator

Ten minutes with Ted, and you will be energized by his optimism and passion for leadership. You will also have an understanding of why the people who know him the best say that he is "contagiously energetic, insanely curious, service orientated, and passionate about the young people of our world." Ted is a motivational keynote speaker who has presented to thousands of educators around the country. He demonstrates the power every individual carries to influence other people through optimism and cognizant leadership. Ted has been a teacher, Principal, and Superintendent. Ted is also the host and creator of “The Smart Thinking Podcast,” which is dedicated to supporting leadership in the classroom, the boardroom, and in life by sparking reflection, action, collaboration, and empathy. 

Event Sponsorship Opportunities

Interested in becoming a sponsor? Find sponsorship opportunities here or contact Steve Schroeder at [email protected] 

Thank You to Our Sponsors!

Miron Logo
Miron has served 100+ districts and provides comprehensive services: facilities and referendum planning, preconstruction, and construction management. Our education team has guided districts through 65 successful referenda totaling over $1 billion.
Visit Website. 


Other Information

For all of our events, we have a reciprocal agreement in place with the MinnSPRA and INSPRA that allows their members to register for WSPRA events at member rates!

Have a question about one or more of the events you see below? Contact WSPRA at 608-729-6659.