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2024 Spring Workshop

spring workshop postcard

WORKSHOP PRESENTATIONS (login and password required)

Wednesday, April 24, 2024  |  9:00 am – 3:30 pm

KI Center, Green Bay, WI

$129 for members; $149, non-members

Lodging at Hyatt Regency Tuesday night: $139 group rate 
Use this Hotel Reservations link to make your Tuesday night hotel reservation.

Casual reception at hotel bar Tuesday night - WSPRA provides appetizers.

Cancellation Information: A full refund of fees will be made on cancellations received 10 days prior to the start of the convention. Following that date, a 40% administrative fee will be retained. There will be no refund for no-shows or cancellations during the event.


MORNING: 9:00 – 11:00 AM 

  • Session 1:  Special Topics in School Communication (for those with paid registration for School Communication Academy)
  • Session 2: Social Media Success in 🧀 Wisconsin: The Latest Trends & Time-Saving Tricks ⏰🚀

    Social media is part of your everyday routine - but do ever feel like you might be wasting time? Wouldn’t it be nice to know what is actually working when it comes to reaching as many people in your community as possible? 🤔💬

    Join us for an engaging discussion with fellow Wisconsinites from all corners of the state! 🌍🗣️ Andrea Gribble, the proud owner of #SocialSchool4EDU and the author of "Social Media for Schools," will dissect the latest trends and engagement techniques that are currently making waves. In addition, we'll delve into the world of analytics 📈📊, helping you understand how to make data-driven decisions. You'll also have the opportunity to connect with schools of similar enrollment sizes during our table discussions. 🏫💬

    By the end of this session, you'll walk away with practical and actionable ideas to amplify your outreach, celebrating your students and staff with an even wider audience just in time to wrap up the school year! 🎉👨‍🏫👩‍🎓 Don't miss out on this opportunity to supercharge your social media strategy in Wisconsin. 💪📱

11:30 – 12:30:  Lunch


Thank you to our Business Partners who make WSPRA conferences and workshops possible!

AFTERNOON: 12:30 – 3:30 PM  

  • 12:30-1:00

    Graphic Design Principles and Tips for Effective Visual Communication

    Ashley Duchemin, Marketing & Communications Director, Delavan-Darien School District

    In today's visually driven world, graphic design is a powerful tool for effective communication. Whether you're a seasoned designer or just starting, this presentation will empower you with the essential principles and expert tips to create visually compelling designs that captivate your audience.

    Key Topics Covered:

    • What is graphic design?
    • Graphic design principles
    • Graphic design tips
  • 1:00-1:30

    Level-Up Your Video Skills

    Jake Sturgis, CEO, Captivate Media

    This session will teach you how to plan, record and share videos that tell your story while using equipment you already have. We’ll also talk about new free AI tools that will help you save time and produce content more efficiently. School video storyteller Jake Sturgis, founder and CEO of Captivate Media, will share tips and tricks that he’s learned after creating school videos for more than 20 years.

    Attendees will learn:

    • The 7 types of school stories
    • Secrets to crafting videos for social media that get traction
    • New AI tools to help you save time
    • The most important element that drives video engagement
    • Tips for capturing better videos with your phone
  • 1:30-2:00

    Tips and Best Practices using Canva

    Madison Sabel, Community Engagement and Marketing Coordinator, Waterford Union High School

    This session will you will learn how to harness the full creative potential of Canva. Whether you're a novice or an experienced Canva user, this session will provide you with a wealth of tips and best practices to take your design skills to the next level.

    Key Topics Covered:

    • Mastering Designs Tools
    • Editing Images/Videos
    • Organization and Collaboration
    • New Features Released in Magic Design 
  • 2:00-3:30 (take break when needed)

    More/Q&A on each topic (each presenter at designated areas in the room) Visit one or more of the topics for more in-depth learning, ask questions or get some help. OR, take what you’ve learned and spend time working on a project for your district/organization.