Have a question? Need help with an issue?
Each year nearly 100 WSPRA members respond to the WSPRA Skills Survey, sharing their level of expertise and experience in several areas of school communications/PR. Thank you!

This list of expertise areas helps to facilitate connections between those who need assistance and those who have been through similar issues. How does it work?

1. Email Executive Director Debbie Brewster at wsprapresident@gmail.com with a question or request.
2. Debbie will connect you with experienced colleagues to help answer your question or provide insight into an issue.

Please note that this is not a venue to request services or help with major projects, but rather a way to get advice and quick answers to questions.

Here is a list of topics that WSPRA members can help with:

• Brand Management
• Building a Communications Team
• Building a Successful Educational Foundation
• Change Management
• Communication Plans
• Communication Research and/or Evaluation
• Community/Family Engagement
• Creating Community Partnerships
• Crisis Communication
• Customer Service
• Cybersecurity Digital Safety/Citizenship
• Diversity, Equity and Inclusion
• Freedom of Information Act Requests
• Google Analytics
• Graphic Design
• Internal Communications
• Legislative Advocacy
• Marketing/Promotion
• Media Relations
• Open Enrollment
• Photography
• Referenda
• Running a One-Person Shop
• School Board Elections
• School Safety
• Social Media
• Special Event Planning/Logistics
• Speech Writing/Copy
• Writing Sponsorships/Naming Rights
• Storytelling/Interpreting Data
• Superintendent Transitions
• Surveys (writing and deploying)
• Translation and Interpretation/Language Services
• Video
• Website Design/Accessibility
• Working with Board Members
• Working with Human Resources