The Clock is Ticking: Building your District’s Digital Accessibility Plan! 

Presenter:  Jill Aykens, Communications & Marketing Consultant, CESA 6

As communications leaders, we’ve all dipped our toes in the digital accessibility pool. It’s on our radar, but with the deadline getting a little closer, it’s starting to feel real, and maybe even overwhelming. It’s time to start the move from awareness to action. 

During this session, we’ll talk through the changes and challenges these new requirements present, but more importantly, we’ll focus on realistic first steps, tasks to prioritize, questions to ask, people to involve, and everyday processes that need to shift … and you’ll leave with a tangible plan to hit the ground running in your district. Work time will be built into this session, so please bring your laptop.

Session outline

Strategic Storytelling with AI: Build Your Own “Comm”-panion

Presenter: Frank Deveraux, Digital Learning & Emerging Technology Consultant, CESA 2

Ready to move beyond recycling old posts with new twists? Is ChatGPT just spitting out generic sounding blurbs?  This workshop focuses on combining AI innovation with the personal touches of your school’s PR. Participants will explore various strategies to enhance your workflow including how to build a customized AI assistant that understands your district's heart, voice, and strategic plan.
This hands-on session skips general theory and dives straight into building a practical, time-saving tool you can use the moment you return to your district. By the end of this session, you will move from generic text generation to true strategic brand alignment.

Session outline

The Data Storyteller’s Toolkit: Translating Complexity into Influence

Presenter: Chris Thompson, Chief Strategy Officer, Elmbrook Schools

As communication professionals, you hold the power to shape the narrative of your District. Whether you are reporting on academic performance, explaining financial status, or managing the reputation of a department under the spotlight, the difference between "just numbers" and a "meaningful message" lies in your delivery.

In this session, we move beyond graphs and charts to explore the art and science of data storytelling. You will learn how to identify the narrative hidden within your data and transform complex information into clear, persuasive visuals and stories that resonate with your community. Join us to bridge the gap between transparent reporting and public influence.

Session outline

Continue the conversation with WSPRA members

Stay around to practice what you’ve learned, ask questions and network with attendees.