Champion Partners:
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GLACIER CANYON CONFERENCE CENTER: Property Map | Conference Center Map
LODGING AT THE GLACIER CANYON LODGE Rooms are reserved for WSPRA, Wednesday, Nov. 13 and Thursday, Nov. 14, 2024. Rooms Rates:
Reservation Instructions:
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CONFERENCE COSTS – Register by October 30th Pre-Conference: $60 member/$80 non-member Full Conference: $250 member/$360 non-member Thursday only: $230 member/$340 non-member Spectrum Awards Luncheon Only (Thursday): $40 member/$50 non-member Special rate for the Full Conference Team of Two (members only from same district): $465 IF YOU WISH TO INQUIRE ABOUT REGISTRATION AFTER OCTOBER 30th, PLEASE CONTACT WSPRA EXECUTIVE DIRECTOR DEBBIE BREWSTER at wsprapresident@gmail.com. We have a reciprocal arrangement with MinnSPRA and INSPRA. Members of these two organizations may register for the WSPRA Fall Conference at our member conference rates. If you are a member of MinnSPRA or INSPRA, please email wsprapresident@gmail.com to obtain the reciprocal registration code. Cancellation Information: A full refund of fees will be made on cancellations received 10 days prior to the start of the convention. Following that date, a 40% administrative fee will be retained. There will be no refund for no-shows or cancellations during the event. |
CONFERENCE PROGRAM | Conference Presenters
WEDNESDAY, NOVEMBER 13
2:00-3:00 pm |
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3:00-5:00 pm |
Pre-Conference Sessions (add-on cost to regular conference registration) Session 1: Survive & Thrive as New School PR Communicators Join us for a pre-conference session designed for new school communications and public relations professionals. The focus is on less than 4 years, but all are welcome! A panel of four experienced WSPRA members will share insights and tips on topics such as: defining your role with administration and the school board; effective communication strategies and building relationships with your community, surviving your first referendum, strategic planning, and Q&A. Plus, you will receive the presentations/handouts from last year’s pre-conference, which includes planning tools; marketing and branding; and crisis communications. Panel: Session 2: Craft Compelling Video Content Using Just Your Phone |
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5:00-7:00 pm |
Dinner on your own – Dining at Wilderness Resort |
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7:00-10:00 pm |
Welcome Reception, sponsored by |
THURSDAY, NOVEMBER 14
7:15-8:00 AM |
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8:15 am-4:00 pm
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8:15-9:45 am General Session
9:45-10:15 Resource Fair & Refreshments
10:15-11:15 Breakout Session #1 (choose one of the following) Don’t Let Legal Issues Get You Down Create Your Crisis Communications Plan Uniting Visions: Achieving Consensus for Long-Term Financial and Facility Decisions within Your School Board and Community 2024 Social Media Trends & Instagram Reels: What Works Now 11:15-11:45 Resource Fair
11:45-1:15 Spectrum Awards Luncheon (included with registration), sponsored by 1:30-2:30 Breakout Session #2 (choose one of the following) Digital Detox: Smooth out your digital presence when your job depends on staying connected Superintendents Unplugged: Real Talk on Collaboration Success for School Communicators and Superintendents Profile Like the FBI: Establishing Your Professional Credibility with Data & Behavioral Science DEI with Disney: Building a "Whole New World" of Belonging 2:30-3:00 Resource Fair & Refreshments
3:00-4:00 Breakout Session #3 (choose one of the following) Take Your Photography to the NEXT LEVEL ⬆️ Ten Ways to Communicate Complex Topics 5 to Thrive: 10 Tips to a Mental Health and Well-Being Campaign Proceed with Caution: Using AI Tools in your Video Workflow |
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4:00-7:00 pm | Dinner on your own - Dining at Wilderness Resort | |
7:00-10:00 pm |
Networking Reception: Hip Trivia, sponsored by Get ready for a fun, interactive night of trivia! But wait! This is unlike any trivia you've seen in the past. Our host, Dan Deibert, has been a professional comedian and trivia host for over 30 years! Check it out!
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FRIDAY, NOVEMBER 15
7:30-8:30 am |
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8:30 am-12:00 noon |
8:30-9:45 am General Session
9:45-10:00 am Break 10:00-11:45 am Survivor’s Toolkit (Roundtable Discussions) Get valuable ideas to add to your school public relations toolkit. Gather some practical ideas in a time-saving format. Choose three 30-minute sessions from the following topics (more will be added as they are confirmed):
11:45 am-12 noon Prizes and Closing Remarks |
Connect with WSPRA members at the conference. Get up-to-the-minute updates. Join the WhatsApp Group: 2024 WSPRA Conference. |
Thank you to all of our WSPRA sponsors who help to make this conference and other events throughout the year possible!
2025 Fall Conference
November 12-14, 2025
Osthoff Resort in Elkhart Lake, Wisconsin
PREVIOUS CONFERENCES
2023 Fall Conference
November 6-8, 2023
Heidel House Resort & Conference Center, Green Lake, WI
2022 Fall Conference
November 16-18, 2022
Osthoff Resort, Elkhart Lake, WI