Artificial intelligence is transforming how communicators work, but most of us are only scratching the surface. We may be using AI to write social media posts or draft newsletters, but the real game-changer lies in using AI as a strategic thinking partner. This interactive session moves beyond content creation to explore how AI can revolutionize your communication planning and strategic decision-making.

You can learn on AI to help you develop actual communication strategies that position you as an indispensable strategic partner to district leadership. We'll go step by step through how to activate your new strategic brainstorming partner—using these tools to understand community sentiment, identify your key players, conduct competitive research without sacrificing your weekend, and build strategic frameworks that connect everything you do back to district goals.

Ready to make AI do the heavy lifting? Skeptics welcome. Early adopters encouraged. Everyone leaves with ready-to-use prompts and an interactive strategy map you can customize and actually use. Because strategy shouldn't be overwhelming and theoretical, it should make your job easier, not harder.

Learning Objectives:

• Evaluate AI tools for communication strategy development (not just content creation)
• Use AI to analyze stakeholder needs and develop targeted messaging frameworks
• Apply AI for competitive analysis and community sentiment monitoring
• Create AI-assisted communication audits and strategic planning processes

AI as Your Strategic Communication Partner
January 29, 2026
11:00 AM – 12:30 PM
Virtual Webinar
Cost: $0, WSPRA members   |  $30, non-WSPRA members
Program and Presenter: Julia McDowell, Principal & Chief Strategist, Five Ones

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More about Julia McDowell

Whether you're curious, cautious, or already experimenting with AI, this webinar will give you concrete, ready-to-use tools and strategies you can apply in your district.